Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you're an industry expert. The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Keyword placements are not guaranteed in the SERPs, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s “not provided” update). Think about it: After conducting a thorough keyword research analysis of your business, you manage to narrow down your monster list to a very refined set of queries; queries that you spent countless hours on, critiquing relentlessly from