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There are plenty of great posts out there on conversion rate optimization, I've linked to a few below, however what can you do to improve conversion rates from an SEO point of view? Lets start with something basic, there are two main ways to increase the conversion rate on a website. Change the website itself by on-site changes, split testing, etc. - CRO Bringing traffic which is more targeted and likely to buy - SEO If you want to learn about pure CRO and how to carry it out, take a look at this perfectly timed article from Stephen who published this fantastic post on

  Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you're an industry expert. The word “success” is a farsighted and ambiguous term when it comes to the search engine optimization world. Keyword placements are not guaranteed in the SERPs, nor is there an easy way to go about measuring the subsequent conversion value from those keywords (more so after Google’s “not provided” update). Think about it: After conducting a thorough keyword research analysis of your business, you manage to narrow down your monster list to a very refined set of queries; queries that you spent countless hours on, critiquing relentlessly from