There are plenty of great posts out there on conversion rate optimization, I've linked to a few below, however what can you do to improve conversion rates from an SEO point of view? Lets start with something basic, there are two main ways to increase the conversion rate on a website. Change the website itself by on-site changes, split testing, etc. - CRO Bringing traffic which is more targeted and likely to buy - SEO If you want to learn about pure CRO and how to carry it out, take a look at this perfectly timed article from Stephen who published this fantastic post on